Niche blogs, in case you never knew, are topic-focused. And many businesses are using them to further their company’s success. How so? Say your business sells furniture. You would want to let others know the tips, advice, and go-to guides of your close interior designers, so a niche blog would be just the thing to snag the attentions of décor-loving customers. Read below for more information on how to grow your business with a creative niche blog.
Niche Blogs Are Focused and Connected to Specific Audiences
Blogs, in general, are must-reads that are peppered with anecdotes, personal stories, great ideas, and good advice. However, niche blogs cater to specific audiences seeking specific information on specific topics. They are focused and reliable, giving blog readers exactly what they want to know, but in well-written, smooth-flowing ways.
You Can Plug Your Services into Custom, Free-Flow Blog Content
Some blog services are free-flow, so you can write anything you want. And, in the process, you can plug your business services, albeit subtly, with backlinks to specific pages on your website. If your business is all about the latest in electronic gadgets, perhaps a quick blog about music would draw the attentions of a new customer base. Or, if your services offer great deals on new books, maybe a blog about top-ranked reads would soothe the souls of customer bookworms.
Research Your Marketplace Before Releasing a New Business Blog
When you create a new niche blog for your business, you are flying by the seat of your pants, so to speak. You have zero idea on how to word anything and you are likely asking the local web designer to help you. It takes time to garner a fan base, but you should research your market and be able to sell the ideas of your business before you ever release a business blog.
Blurbs Can Make a Difference – 200 Words or Less
It’s been proven that the average consumer wants precise, succinct information in one convenient place. Blurbs, or super-short blogs, are 200 words or less, and they get your point across without being too wordy. It takes practice to accomplish, but your customer base will appreciate the smooth, quick approach to delivering info about your business niche and services. You could also consider using a voicescribe to record your blogs out-loud before you put them to page.
When you write for and run your own business blogs, you need to remember and pay attention to your customers and reader bases. Consider them your driving forces. At the end of each blurb, add a commentary window, and encourage your readers to comment and connect with your business and other consumers.